• Startup
  • Uber – SWOT analysis

    Uber SWOT Analysis

    The article is based on Uber SWOT analysis, which can be found in the Library, in CayenneApps SWOT application. Uber, a high-tech startup founded in 2009 which connects the transportation industry with technology by its ride-sharing app was the highest valued venture-backed company in the world in 2015. As of 16 December 2014, its service was […]

  • Strategy
  • What is business strategy and how can one be developed easily?

    Strategy based on SWOT analysis

    Today’s article focuses on the final outcome of the SWOT analysis process: strategy. Let’s take a look at the whole process once again: What is strategy? Quoting the definition from Wikipedia: Strategy (from Greek στρατηγία stratēgia, “art of troop leader; office of general, command, generalship”) is a high level plan to achieve one or more goals under […]