What is SWOT analysis? Examples of SWOT

Minimum Viable Product - MVP sample

SWOT is one of the easiest and most effective methods of analysis. It can be applied both to business processes (such as determining market positions or validating new product ideas) or personal decisions (such the progress of career).

The acronym SWOT stands for:

StrengthsWeaknesses
OpportunitiesThreats

The development of SWOT is credited to Albert Humphrey, who tested the approach in the 1960s and 1970s at the Stanford Research Institute (SRI). Developed for business and based on data from Fortune 500 companies, the SWOT analytical process has been adopted by organizations of all types as an aid to making decisions.

These four categories encourage you to think about:

  • What is now:
    • what positive advantages exist now – strengths,
    • what needs to be improved and existence of blind spots – weaknesses.
  • What can happen:
    • what possibilities are around, which ones can be utilized – opportunities,
    • what risks and worst-case scenarios exist, and which ones can happen – threats.

The point of a SWOT analysis is to help you develop a strong business or personal strategy by making sure you’ve thought about and seriously considered these four categories.

Below you can see two example of SWOT analysis, the first one is for an existing company that needs a new strategy and the second one is for job hunting.

Both were created with the CayenneApps tool for SWOT analysis and are available for you as samples here. So we encourage you to use these samples for help and inspiration and start experiment with your own SWOT analysis in practice.

You can also read more details about SWOT analysis here: How to conduct SWOT analysis

Sample SWOT analysis – an existing company:

CayenneApps - SWOT analysis - sample SWOT - an existing company
CayenneApps – SWOT analysis – sample SWOT – an existing company

Sample SWOT analysis – job hunting:

Below you can see example SWOT analysis for career development created with the CayenneApps tool for SWOT analysis:

CayenneApps - SWOT analysis - sample SWOT - Job hunting.png
CayenneApps – SWOT analysis – sample SWOT – Job hunting

Read next: How to conduct SWOT analysis

3 Replies to “What is SWOT analysis? Examples of SWOT”

  1. georgegray313 says: Reply

    Great article on using swot as a strategic thinking process not only for entrepreneurship but also to evaluate competing offers such as new jobs. I look forward to going through the how-to SWOT posts!

  2. […] entire SWOT analysis described in this article was created using the CayenneApps SWOT application, and can be found […]

  3. […] entire SWOT analysis described in this article was created using the CayenneApps SWOT application, and can be found […]

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